Welcome to Fintech x Growth
Sharp takes, clear voice, and no-fluff insights for fintechs that have outgrown startup-style content.
You’ve seen the blog posts.
“How embedded finance is changing everything.”
“What is PSD2?”
“5 trends shaping fintech in 2025.”
Safe. Searchable. Forgettable.
But when your fintech is growing—raising, hiring, entering new markets—that kind of content doesn’t cut it anymore. It doesn’t reflect who you are. And it definitely doesn’t convert.
That’s where this newsletter comes in.
Who’s behind this?
I’m Ana Paula Picasso—also known as The Fintech Writer. I work with growth-stage fintechs to craft better messaging, content that converts, and help you to find your unique brand voice.
What is Fintech x Growth?
This is a newsletter about voice, clarity, and content strategy for fintech companies beyond the early stage. I write for founders, CMOs, and marketing teams who’ve figured out the product—and now need the narrative to match.
Here’s what you’ll get:
Smart takes on what works (and doesn’t) in fintech storytelling
Teardowns and content audits from real projects (anonymized, always)
Notes from the field: what I’m seeing across Europe’s fintech landscape
No buzzwords. No padding. Just sharp insight.
Let’s make fintech content… better.
Thanks for being here. You’ll hear from me once or twice a month, depending on what’s happening in the industry—and in my inbox.
If you ever want to collaborate, get feedback, or just talk shop, I’m one email away: hi@anapaulapicasso.com
→ Follow on LinkedIn: linkedin.com/in/anapicasso
→ X / Twitter: @a_picasso
See you in your inbox.
—Ana